Key blueprint how to#
Key blueprint upgrade#

These actions are displayed chronologically across the top of the blueprint. It includes the steps, actions, choices, and interactions the customer performs while evaluating, purchasing or using the service delivery process. Click on the template to edit it onlineĬustomer actions: this component is central to the creation of the service blueprint and therefore is laid out first. The service blueprint distinguishes between onstage and backstage employee activities which are represented with its key components. They are usually represented with a diagram with swimlanes which represent the different categories of the service blueprint. and analyze the steps in the service process in detail. They are particularly used during the design stage of service development to break a service down to its logical components such as points of customer contacts, physical evidence, etc.

Key blueprint upgrade#

It highlights the complexity and divergence of the service process and helps to upgrade the efficiency and effectiveness in customer service. Its purpose is to help understand the service delivery process from the customers’ perspective in order to assist the service design and improvement processes. It provides a clear picture of the service process to those who are involved in service production as well as service consumption. The service blueprint is a diagram/ map that visualizes a service offering accurately. You can start blueprinting your own service process right away with the templates provided.

Key blueprint how to#

In this guide, we’ll be taking a deep dive into the topic of service blueprints at the end of it, you’ll know what is a service blueprint, how to create one as well as how to read one. It was first introduced by Lynn Shostack, a banking executive in 1982 in the Harvard Business Review. Over the last few decades, service blueprints have evolved as a useful method to address the many challenges in service design and innovation.